Empty Nets Campaign - Support 100% Sustainable Fish Stocks
Level 6 - Competition Brief for BA (Hons) Degree in Graphic Design
The brief for this project was based on the number 100. My interpretation of the number 100 was based around the concept of developing awareness of how important it is to support 100% sustainable fish stocks. I felt it important to focus on a negative messsage of over fishing not only through the message but the tone of voice developed in this design solution. The ‘Empty Nets’ image has been created by hand sewing the type into netting.
Primary target audience are those that are frequent buyers of fish and are environmentally aware, urban, young professionals. Secondary target market would be parents of young children buying fish for health benefits. My choice for these target audiences were based upon their fish consumption and even though they may be environmentally aware, they may not be completely aware of the impact and destruction we are facing within our lifetime due to over fishing. Therefore they are the very people who will make the difference with the purchases they make. Featured here are a number of applications for the design including adapting the design for the front cover of ‘The New Review’ an Independant on Sunday supplement magazine which perfectly suits the target audience.
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