Evolve Campaign
Level 6 - Negotiated Project for BA (Hons) Degree in Graphic Design
80% of women aren’t doing enough exercise to stay healthy! Based on this statistic, I have developed a campaign to promote fitness for women. Increasing women’s physical activity is integral to the health and well-being of the nation.
The EVOLVE Campaign has been developed to encourage fitness and sport as a positive lifestyle choice that inspires change through adopting the support and involvement of friends.
A visually exciting and engaging campaign, with a logo inspired by fluid motion and freedom of expression of the body through the properties of watercolour and the desire to move towards a logo that represents more than just female fitness. Embodying the emotive sensations of expressing the body through movement and transforming your outlook into a confident attitude to how exercise can be a part of your lifestyle.
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